Obstacles to investments in mobile payments: The perspective of merchants

03
Dec
2013
Posted by: Jenny Minnema   /   0 Comment

Presented at: The 6th CMI International Conference: Developing the future ICT infrastructure technologies, market, and policies, Aalborg University Copenhagen, Copenhagen, Denmark, 28–29 November 2013

Researcher: Tatjana Apanasevic

Abstract: The main focus of the ongoing research is to investigate obstacles and driving forces affecting a decision of Swedish retailers to invest in mobile payment solutions. The research is in its starting phase. And this paper presents initial results of a desktop analysis revealing the current market situation, identifying main players, and estimating the structure of investment costs. In order to do that available secondary information was analyzed.

2013-12-03-Tatjana_CMI_mobile-payment-illsuration_webThe conducted analysis helped to identify market fragmentation existing in the Swedish market. This is a result of availability of a number of competing mobile payment solutions. Another finding allows making conclusion, that retailers select to adopt already existing solutions, rather than developing own. Finally, the size of an organization and financial resources are important when making a decision to invest in a new payment solution.

Obstacles to investments in mobile payments: The perspective of merchants (Work in progress)”, Tatjana Apanasevic. In: The 6th CMI International Conference: Developing the future ICT infrastructure technologies, market, and policies, Aalborg University Copenhagen, Copenhagen, Denmark, 28–29 November 2013

 

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