Friends and Partners to Wireless@kth,
as a start of Wireless Friday Seminar season we pleased to forward the invitation from Jan Markendahl to the Licentiate seminar on Mobile Payments by Tatjana Apanasevič. Note the time, the presentation starts just after lunch and thus earlier than the usual Wireless Friday Seminars.
Full Title: Challenges Related to the Introduction of Innovative Services in the Market – Mobile Payment Services in the Swedish Retail Industry
Time Schedule: September 18, 13.00, the presentation takes approx one hour. After that the opponent and other questions continues.
Room: Aula A, Electrum, Kista, Kistagången 16
Opponent: Associate Professor Jonas Hedman, Department of IT Management, Copenhagen Business School
Main advisor: Associate Professor Jan Markendahl, Communication Systems, KTH
Co-advisor: Associate Professor Niklas Arvidsson, Industrial Dynamics, KTH
Link to the thesis: http://kth.diva-portal.org/smash/record.jsf?pid=diva2%3A849380&dswid=-1226
is a PhD student in Mobile Payments at Wireless@kth. The particular area of her research interests revolves around the following two interrelated themes:
– Technical aspects of the mobile payment including network architecture, performance and functionality; and
– Business related aspects, such as market structure, ecosystem, developed business models, added value services.
Short Abstract of thesis
Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. Consequently, a number of themes remain under-researched. In order to expand knowledge on reasons that affect the wider penetration of mobile payments, challenges related to the introduction of mobile payment services in the market have been explored in this thesis.
More specifically, this research has addressed two problem areas: (i) why mobile payments have not been widely adopted by merchants; and (ii) what effects that the introduction of mobile payments has had on the business networks of the involved actors. As an example, we use the mobile payment services applied in the Swedish retail industry. The study is focused on the main groups of stakeholders – the mobile payment providers, the retailers, and the consumers.