These two dimensions create a four-squared table with four different scenarios:
- The Flash Mob – combines a high complexity of the market structure with a human centric design ideal.
- The Harmonious Empire combines a low complexity of the market structure with a human centric design ideal.
- The Technoclan combines a high complexity market structure with a machine centric design.
- The Red queens army combines a low complexity market structure with a machine centric design.
Potential future events and developments
In all, the four scenarios outline potential future events and developments, and the different development paths that eventually will take us there. In combination they point to a number of important trends that should be monitored closely in the coming years. It seems as if the high complexity of the market structure yields more of innovation and development while the low complexity promotes a more controlled development with much more attention to productivity and economic efficiency. The shift from human centric design to machine centric design could also mean that a number of today’s important actors in the market may lose some ground to newcomers more adapted to the different requirements required by machine communication.